SEO and AEO Services
We Turn Search and AI Into One Revenue Channel
Helping companies rank on Google, get cited in AI answers, fix what models say about them, and connect every source of organic demand to one number.
Trusted by B2B software teams who need a number, not a screenshot
112+
Buying prompts and queries benchmarked per client across five AI platforms.
28%
Increase in qualified pipeline after HubSpot rebuild and demand architecture.
$30M+
Organic and AI-influenced pipeline tracked across client programs,2026.
Who This Is For
Built for Companies Losing
Ground in Three Specific Ways
AI search is taking clicks from everyone. What separates companies is whether citations are rising fast
enough to replace what search took, and whether anyone is measuring it.
Not Showing Up in ChatGPT/Claude/Gemini
B2B buyers ask AI assistants for a shortlist before visiting any vendor site. A company missing from that answer is missing from the deal. Nextvant maps your category prompts and builds the content that gets you named.
Losing Organic Traffic to AI Overviews
AI Overviews took clicks you used to win. If citations did not rise to offset them, you are losing on both fronts at once. Nextvant runs the Substitution Check to show you exactly where you stand.
Cannot Track AI Search Results
Citation share climbs every month. Then someone asks what it produced, nobody can answer, and the program gets cut at renewal even though it was working. Nextvant builds the measurement before that conversation happens.
How We Work
Ranked. Cited. Counted.
One Program, Not Four Retainers.
SEO and AEO are the same channel now. Optimizing one at the expense of the other loses on both.
Getting cited is half the job. Proving it paid is the other half.
Rank on Google
Classic SEO is the base layer. Search position still predicts whether AI engines cite a page at all.
Get Cited in AI Answers
Pages rebuilt as answer units a model can lift whole, plus placements in the sources these models pull from.
Fix What AI Says About You
Models repeat outdated pricing and wrong categories. We find the sources feeding those errors and fix them.
Measure What It Produced
Citation share, AI referrals and branded search on one indexed baseline. Runs on your analytics, nothing to install.
How It Connects
Two Lines on One Chart. Only One Combination Is Healthy.
Overlay organic traffic against AI Overview presence and citation share on the same queries.
If both fall together, AI search is taking clicks and giving nothing back.
Not sure which box you’re in? That’s what the check tells you.
WHAT WE BUILD
Account-Based Services We Deliver
Three programs for B2B software companies, run independently or together. No platform commitment,
no migration, and nothing that depends on what you use internally.
AI Search Visibility Audit
We overlay your organic decline against AI Overview presence and citation share on the same queries, then show whether AI visibility is offsetting what search took. We call it the Substitution Check.
Content Built to Rank and Get Cited
We rebuild pages to do both jobs at once: rank in classic results and get lifted into AI answers. Self-contained passages, comparison tables, entity consistency, schema.
AI Search Tracking and Reporting
Three signals reported separately, never blended: direct AI referrals, self-reported source at form fill, and branded search movement against citation share. Monthly, on a fixed baseline.
Explore by Surface
Built for Every Surface Your Buyer Uses
Four surfaces, four retrieval behaviors. Classic search leads this list on purpose.
It is still the base layer and still one of the strongest predictors of AI citation.
Google Search
Google AI Overviews
ChatGPT and Claude
Perplexity
HOW AN ENGAGEMENT WORKS
Structured. Transparent. Yours to Keep.
Four phases across all four jobs. The first one produces a scored baseline you keep whether
or not the engagement continues, covering both surfaces and your reporting.
Audit
We index your organic decline against AI Overview presence and citation share on the same queries, score you against named competitors, and set the baseline every later report is measured from.
Plan
We pick the topics winnable on both surfaces inside 90 days, map the page, schema and technical work, and agree what gets measured and how. You approve before anything ships.
Build
Pages that rank and get quoted, structured data, entity corrections, digital PR, plus the measurement running alongside it. Two-week cycles with published work at the end of every cycle.
Hand Over
Monthly rankings, citation share against a named competitor set, and three attribution signals reported separately. Documentation your team runs without us. You keep the prompt set and the playbook.
Here’s what our amazing clients are saying
The Nextvant team helped us build a robust MAP system for our multiple systems & requirements. As they progress ahead and build more competencies across the B2B marketing ecosystem
Blog
The Nextvant Journal
Ideas, observations, and practical lessons from the front lines of B2B growth.
- How this company reduced 30% of bad leads by transforming from Pay As You Go to Bundle PricingRead More: How this company reduced 30% of bad leads by transforming from Pay As You Go to Bundle Pricing
- Pricing Strategy For New Products — A Complete guide for foundersRead More: Pricing Strategy For New Products — A Complete guide for founders
- How to make your first outbound call — A step by Step GuideRead More: How to make your first outbound call — A step by Step Guide
FAQ
Frequently asked questions
about Marketing Hub implementation
Is SEO dead?
No, and treating it as dead is the most common mistake we see. Search position remains one of the strongest predictors of whether an AI engine cites a page at all. Companies that cut SEO to fund AEO usually lose on both surfaces within two quarters.
Should SEO and AEO be separate retainers?
No. They compete for the same pages and the same budget, and splitting them means two agencies each optimizing against the other's work. One program, one query and prompt set, one report.
Does this require a specific CRM or platform?
No. This is a standalone program. Measurement runs on your search console, analytics and existing forms, and the reporting comes from us. If you later want results pushed into your own systems, that is separate work and not a condition of starting.
ChatGPT describes our product wrong. Can that be fixed?
Usually, yes. Models repeat what the web says, so wrong pricing, wrong category or dropped features almost always trace back to identifiable sources: stale directory listings, old comparison posts, outdated pages on your own site. We find the sources feeding the error, correct them, then track whether the answer changes.
Can you prove a ChatGPT conversation created a deal?
Not deterministically, and no agency can. There is no tracking pixel for AI answers. Nextvant reports three signals separately: direct AI referrals, which are clean but undercount badly; self-reported source at form fill, usually the largest and most honest signal; and branded search lift correlated against citation share, reported as correlation. Blending these into one confident number is what makes attribution reports unbelievable.
How is that different from just asking leads where they heard about you?
Asking is one of the three signals, not the method. On its own it captures only people who fill in a form, only what they remember, and gives you no way to tell whether AI visibility is rising or falling. The other two signals and a fixed baseline turn an anecdote into a trend.
How long does this take?
Citation share on narrow prompts can move in 30 to 60 days where the domain has existing authority. Broad category prompts take two to three quarters. Measurement starts immediately but needs one to two quarters of volume to show a trend.
Do I need an llms.txt file?
It is cheap and harmless, but independent studies through 2026 found no measurable citation lift. Nextvant ships one. Nextvant does not bill it as a strategy.
What do you need from us to start?
Read access to your search console and analytics, a live site with an existing content or search program, and whoever owns your forms. The check itself runs with no changes on your side.
Let’s Talk
Whether you’re launching a product, entering a new market, improving pipeline performance, or
building the systems behind scalable growth, we’d be happy to discuss how we can help.